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Research papers

Using research for quality control in the inclusive holiday market

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sheila Jones
June 15, 1976
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Citation

Jones, S. (1976a, June 15). Using research for quality control in the inclusive holiday market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-research-for-quality-control-in-the-inclusive-holiday-market